Media Economy Report

The Media Economy Report is MAGNA GLOBAL's flagship thought-piece that focuses on long-term industry trends. MAGNA GLOBAL is the strategic global media unit of IPG Mediabrands. They architect go-to-market investment strategies across all media platforms on behalf of IPG clients and are dedicated to expanding the use of data and technology to execute media buys. Bureau Oberhaeuser has been in charge of the Editorial- and Information-Design for the Media Economy Report since the launch of issue Volume 1 back in 2012.

 

CLIENT
Magna Global

YEAR
Since 2011

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0606

Media Economy Report Vol.6

Editorial- and Information-Design for MagnaGlobal's sixth Media Economy Report. The report provides an essential guide to the state of media advertising today and looking 5 years ahead for trends to watch for in future, and key insights to unlock media value.

0505

Media Economy Report Vol.5

Editorial- and Information-Design for MagnaGlobal's fifth Media Economy Report. The report provides an essential guide to the state of sport advertising today, trends to watch for in future, and key insights to unlock media value.

0404

Media Economy Report Vol.4

Editorial- and Information-Design for MagnaGlobal's fourth Media Economy Report. The report provides an essential guide to the state of programmatic buying today, trends to watch for in future, and key insights to unlock media value.

0303

Media Economy Report Vol.3

Editorial- and Information-Design for MagnaGlobal's third Media Economy Report. The report provides an essential guide to the state of video advertising today, trends to watch for in future, and key insights to unlock video media value. 

0202

Media Economy Report Vol.2

Editorial- and Information-Design for MagnaGlobal's second Media Economy Report. The report provides an essential guide to the state of mobile marketing today, trends to watch for in future, and key insights to unlock mobile media value. The report, the second of its kind from MAGNA GLOBAL, identifies new findings and data-driven insights into the mobile media economy.

0101

Media Economy Report Vol.1

Editorial- and Information-Design for MagnaGlobal's first Media Economy Report. Informed by the global resources of IPG MEDIABRANDS, this inaugural Media Economy Report contains an overview of the forces influencing value in the media marketplace, Q&As with three industry leaders, and Magnas point of view on how advertising stakeholders in the media value chain—media owners, agencies, and advertisers—can leverage market disruptions to achieve the greatest possible value.