Media Economy Report

The Media Economy Report is MAGNA GLOBAL's flagship thought-piece that focuses on long-term industry trends. MAGNA GLOBAL is the strategic global media unit of IPG Mediabrands. They architect go-to-market investment strategies across all media platforms on behalf of IPG clients and are dedicated to expanding the use of data and technology to execute media buys. Bureau Oberhaeuser has been in charge of the Editorial- and Information-Design for the Media Economy Report since the launch of issue Volume 1 back in 2012.

Client

Magna Global

January 2019

Volume 14

Caught somewhere in time: How the different generations watch, interact, and spend

June 2018

Volume 13

Shop 'til you (virtually) drop: How ecommerce is shaping the consumer experience

January 2018

Volume 12

Did video kill the radio star? The power of audio in today's fragmented marketplace

June 2017

Volume 11

Why out-of-home outperforms

January 2017

Volume 10

From static to story: How advertising is evolving to meet the future

June 2016

Volume 9

Capturing consumer attention in an on demand world

March 2016

Volume 8

The new face of TV

July 2015

Volume 7

Culture and the consumer in the 21st century

February 2015

Volume 6

Looking ahead: The next five years

June 2014

Volume 5

Why sports persevere

January 2014

Volume 4

Better, smarter, faster: How data is changing our business

June 2013

Volume 3

The ultimate video advertising deep dive

January 2013

Volume 2

The ultimate mobile deep dive

June 2012

Volume 1

Gain a competitive advantage form understanding the forces that shape disruption in the media economy