Media Economy Report

The Media Economy Report is MAGNA GLOBAL's flagship thought-piece that focuses on long-term industry trends. MAGNA GLOBAL is the strategic global media unit of IPG Mediabrands. They architect go-to-market investment strategies across all media platforms on behalf of IPG clients and are dedicated to expanding the use of data and technology to execute media buys. Bureau Oberhaeuser has been in charge of the Editorial- and Information-Design for the Media Economy Report since the launch of issue Volume 1 back in 2012.

Client

Magna Global

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January 2019

Volume 14

Caught somewhere in time: How the different generations watch, interact, and spend

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June 2018

Volume 13

Shop 'til you (virtually) drop: How ecommerce is shaping the consumer experience

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January 2018

Volume 12

Did video kill the radio star? The power of audio in today's fragmented marketplace

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June 2017

Volume 11

Why out-of-home outperforms

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January 2017

Volume 10

From static to story: How advertising is evolving to meet the future

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June 2016

Volume 9

Capturing consumer attention in an on demand world

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March 2016

Volume 8

The new face of TV

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July 2015

Volume 7

Culture and the consumer in the 21st century

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February 2015

Volume 6

Looking ahead: The next five years

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June 2014

Volume 5

Why sports persevere

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January 2014

Volume 4

Better, smarter, faster: How data is changing our business

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June 2013

Volume 3

The ultimate video advertising deep dive

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January 2013

Volume 2

The ultimate mobile deep dive

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June 2012

Volume 1

Gain a competitive advantage form understanding the forces that shape disruption in the media economy

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